A year after the launch of the biggie OTT player, Netflix – Amazon Prime Video launched in India. It is currently priced at Rs.999 per year. According to the Director of Content at Amazon Prime Video India, India accounts for the highest number of Prime members in the debut year, growing fastest among the 16 countries that the platform is present on. India is a price sensitive country and at it’s low priced subscription fee it gives the users great value for money.
Around 93% of the time that Indians spent on online videos, they were watching Hindi and regional language content. Amazon not only provides English centric content but also focuses on Hindi content as well as Regional content. It’s video content portfolio is led by Bollywood movies which is a popular content category in India. Amazon has also committed $300 million for original Indian content, roping in some big Bollywood names, besides internet content space.
One of best TV Shows on Amazon prime
- The Boys (2019-)
- Fleabag (2016-2019)
- Hannibal (2013-2015)
- Goliath (2016-)
- The Americans (2013-2018)
- Bosch (2015-)
- Six Feet Under (2001-2005)
- Justified (2010-2015)
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