ALT Balaji is an ad-free subscription based service which is a product of film and television production house, Balaji Telefilms Ltd. It provides 32 original shows in Hindi, Bengali, Tamil, and Gujarati at a subscription price of Rs.300 per year. With this platform, Balaji wants to venture into clutter breaking content and have something for everyone. It is catering to the lack of content that is not only for Indian residents but also those living abroad.
Their ideology is that consumer will ultimately pave way for the kind of content they want to watch and ALT Balaji is here to diversify into various genres of content. ALTBalaji is focusing on content in Tamil, Gujarati, Telugu, Marathi along with stand-up comedy. It’s customers have seen over 434 million minutes of content so far and the average view time on the app has improved to 98 minutes. The platform has made it clear that it is not along the line of catch-up TV and is in it for original content.
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